Heather Crombie

Heather Crombie Heather Crombie Heather Crombie
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Heather Crombie

Heather Crombie Heather Crombie Heather Crombie
  • Home
  • Career
    • Resume
    • Strategic Research
    • Process
    • Case Studies

Process Documents

Intake, Projections, Protocol Tracking

Setting targets for XFN & Complex Studies

Setting targets for XFN & Complex Studies

Designed intake and workflows in AHA to manage  research, product, marketing and CX teams' requests and projects. Documented protocols and automated checklist  for ensuring consistency in process. Projected resources and reprioritized against larger program goals. 

Setting targets for XFN & Complex Studies

Setting targets for XFN & Complex Studies

Setting targets for XFN & Complex Studies

For complex pilot studies we collaborated with new stakeholders to drive out ambiguity in their research questions and set expectations as to our needs  to achieve their goals. This typically occurred in one or more meetings and resulted in a shared Miro Board. 

Consolidation of Insights

Setting targets for XFN & Complex Studies

Continuous Process Improvements

I directed the creation and managed a research repository in Confluence & Google Drive. I  collaborated with my researchers and PMs on it's taxonomy. I trained new researchers &  PMs to use it and monitored usage & publication. 

Continuous Process Improvements

Setting targets for XFN & Complex Studies

Continuous Process Improvements

I lead a monthly UXResearch retrospective to identify challenges, celebrate successes and knowledge sharing for the team. I built a backlog of tasks to improve or update our processes which was used when a researcher might have down time.

A Closer Look at the Process

AHA Scheduling View

Team & Process Management


I managed a team of 3 full time staff and 3 contractors across 5-25 simultaneous projects. Inside AHA I could see the status of completion for the automated checklists. We had templates for:

  • Remote Usability, 
  • Automated Usability
  • RITE tests, 
  • Focus Groups, 
  • Open/structured interviews, 
  • Heuristic evaluations
  • Surveys (big/small)
  • Q&D (Quick & Dirty)
  • and many more methods.

Addressing ambiguity and setting expectations.

Working with New Teams & Complexity


Addressing ambiguity and setting expectations is critical for new stakeholders. This Miro Board was a collaboration with the stakeholders for a complex multi-method pilot of k-5 students and their families for testing new hardware.  The cross-functional team included:

  • Regional VPs
  • School Principles
  • Teachers
  • Customer Service
  • Hardware team
  • OS Imaging
  • Shipping Dept. 

Confluence Repository Built on top of Google Drive.

Research Repository Management


The report templates evolved over time. We standardized so it was easily scanned, told a clear story with actionable insights & specific team commitments to meet those actions.  


  • The taxonomy of meta tags was revisited once a year by the team. 
  • Upon presentation of the research to stakeholders, the researcher published it in the repository.  
  • We opened the repository to 



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Quick Value Proposition Testing

Rapid Feedback on Concepts

In collaboration with product management I created a rapid review process for new ideas. We would get quick feedback from representative users on concepts to discover what aspects of the proposition had value and why. The turn-around time from start to end was 3 days. Due to budget constraints we limited the researcher's time to 3 hours & 15 minutes. 

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Copyright © 2024 Heather Crombie Portfolio of Work - All Rights Reserved.

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