The service blueprint provided is for the enrollment process on the marketing website. Enrolling a child in an online school involves various tasks both online and offline, and it usually takes multiple visits, phone calls, and several weeks to complete successfully. Researchers conducted multiple studies to understand the challenges involved in the process.
The service blueprint is a text-based representation of the user's journey, pulling together the findings into a cohesive story. This helps prioritize which features need attention and which teams and systems will be involved. You can download the sample service blueprint for a closer look.
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